GAZE

Naming and creation of Brand Identity for a boutique start up Optometrist founded by husband and wife team Melissa and Hubert. 

Gaze, offers a personal, bespoke service for their clients ensuring they feel unique and cared for.  They were looking for an elegant style to reflect their personable approach & relaxed modern shop setting.

Brand Values | Focus . Care . Intimacy

Visual Keywords | Understated . Effortless . Serene

Brand Concept | Your eyes are your storytellers

Conceptual Thinking . Ideation . Tone of Voice . Messaging . Naming . Branding . Visual Identity . Editorial . Bespoke Typography